Certifying seals really are a business. And there is a countless number of seals in the organic produce market; each one with its own requirements, which are different in each country and which the consumer generally ignores. In fact, in France there is the so-called “Ecocert”, which is the most recognised, but in the UK, they have the “Soil Association". Conversely, in Germany, they tend to use the Öko certificates. In the case of Italy, there is a large number of seals due to a lack of agreement between different standards.
The aim is to blend the different certifications and labels in order to create an internationally recognised seal for organic and natural cosmetics. Initially, it will be added to the certifications of the five founding partners, these being the only ones who can apply for the new seal. It was estimated that the joint certification would appear at the end of 2014, but in reality, it still doesn’t exist.